The B2B Go-to-Market Playbooks we design for clients is personalized for your business. We align strategic objectives with practical and actionable tactics to achieve those objectives. Then we Roadmap it out. The GTM Playbooks answer the who, what, where, why and how. We design these for both existing services/solutions and as a way for you to explore pivoting into new markets or adjacent markets with new product/solutions or by modifying existing products/solutions.
There are a few stages to these playbooks, and depending on where you are in the cycle, we personalize. Zooming out we start with the macro-opportunity when an organization is in the ideation phase. This includes analysis and development of your Unique Value Proposition, Market Segmentation, likely Use Cases, and Revenue Model(s) As the development of your product or solution matures, we are focused on drilling down and refining those areas, and design and develop the strategy for the Marketing and Sales Model as an integrated team.
The result is that you have a crisp, personalized Playbook that can be executed by your team, or we can come in and lead those efforts.
Our B2B Go-To-Market Playbooks:
Product/Solution Market Fit: from ideation to execution
Market Pivot: Analysis of possibilities and probabilities
Sales & Business Development: Full Sales and Business Development Models and Lifecycle, integrated with Marketing and Finance Teams
Account Management: Model Design and Account Planning for reducing client churn and increasing Customer Lifetime Value.
Partnership Development Partner Model Development and Ideal Partner Identification
If You’re A B2B Service/Solution Provider, Or A Tech SaaS Company, Some Of The Areas You Need To Be Thinking About, From Your Client’s Or Prospects Point Of View:
Compliance
Risk Management
Cybersecurity
We are cognizant that mid-market through to enterprise businesses will have these functions, as such, you need to have those concerns addressed. We can incorporate these in the Go-To-Market Playbooks we design.