GTM Sales Playbook: Blockchain Consultancy

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Project Overview

A boutique Blockchain consultancy engaged Upper 90 to jumpstart their Blockchain offerings across market segments and verticals. The management of the firm has been intimately involved with all aspects of the firm’s operations, including solution delivery, managing consulting teams and attracting new business to the firm. They are desirous to bring in a seasoned partner to design and develop a robust out bound/inbound sales program that will lead to increased brand awareness in the marketplace across the startup ecosystem, enterprise clients and industry verticals. 

Our Solution

Strategic Advisory:  including development of new services/solutions and marketing options

Tactical Execution: Full Sales Lifecycle Management

>Lead generation and prospect development; outbound networking, cold/warm calling and e-mails to targeted clients and prospects

> New prospect/client introductions/meetings for management

>Meeting Preparation with Management and Partners

> New Consulting Agreements and Statement of Work

>RFQ / RFP and new proposal coordination and development

>Pitch presentation coordination, development, team prep and win themes

Client Outcome

We delivered $1.6MM in new client revenue over a 6-month engagement. We set the client up with in -house capabilities to run the new program in-house.