Project Overview

pper 90 partnered with Cybersecurity Solutions and Services company to help them attract and retain new mid-market clients.

We worked with the Company’s Executive Management to create business development opportunities, expanding the Company’s reach into new markets, and increasing revenue streams. We focused on helping the company expand its offerings to new markets and industries. We accomplished this by designing a Go-To-Market Sales Strategy which also included product marketing, and channel partnership development. We advised and assisted leadership and the in house GTM team on matters pertaining to revenue generation and new business development.

Our Solution

>Help develop go-to-market and sales strategies

>Help identify new target markets and specific companies to target for the larger deal size of $250k+

>Advise on planning for strategic alliances and new business partnerships

>Advise on market identification and market segmentation

>Participate in or represent the firm in client and prospect meetings 

>Advise on outreach strategy and processes to increase conversion and closing ratios

>Assist with New Customer Contract negotiations

>Help develop recurring revenue services

Client Outcome

Client was very pleased and were able to drive to new revenue and client agreements.